Entrepreneurship
Do you own or have you ever thought about owning a business? If so, then Entrepreneurship coaching is for you. Your personal coach knows how to develop and sell products and services based on real-world experience. They can help you develop your business idea and get you on the path to becoming a recognized authority in your field of business.
Entrepreneurship coaching can assist you in understanding market and business dynamics to leverage your skill sets and resources toward entrepreneurial success. Our entrepreneurship division is anchored with decades of combined experience in starting and managing businesses spanning a huge variety of entrepreneurial pursuits. Our business coach core is dedicated to providing practical curriculum delivery in entrepreneurship through a multi-focus program. Our aggressive team combines advanced degree professionals tempered by the refining fire of real world experience.
All coaches have started and currently maintain outside business ventures. The breadth and depth of the business coaching knowledge base ensures a stable of approachable mentors willing to provide actionable steps to guide the next generation of future entrepreneurs and business owners. Business professionals with a huge spectrum of expertise including eCommerce, lead generation, business optimization, direct mail, financial management, life coaching, product development, and publishing anchor our coaching group. Coaches have also written and published books and articles, maintain professional memberships, and attend industry conferences. Coaches also bring added consulting value from corporate experiences.
Aside from personal appointments with your coach, you can also expect:
- Access to our entrepreneurship resource line and technical support department.
- A complete entrepreneurship curriculum to assist you in your education.
- Articles, online webinar classes, graduate coaching sessions, blogs, and newsletters.
- Additional material and tool recommendations for your program.
We have also partnered with Ken Blanchard to provide customized, one-on-one coaching based on his One Minute Entrepreneur program. Click here to learn more.
To view a sample from the first Entrepreneurship lesson, click here.
The one-on-one coaching relationship allows you the freedom to suggest to your coach the areas you want to concentrate on. We help you fully understand a principle before moving on. Because you are in control of the direction of the coaching program, the following entrepreneurship topics are only suggestions of what can be covered during the program. These topics can, and probably will be, altered to meet your needs.
Topics of study may include:
| Identifying personal strengths and weaknesses (SWOT analysis) | Undergoing an entrepreneurial assessment profile |
| Identifying and leveraging business resources | Effective business goal setting |
| Market and competitive analysis | Opportunity identification |
| Entity structuring | Business planning (writing a business plan) |
| Risk management (types of insurance) | Accounting and cash flow |
| Funding opportunities | Establishing joint ventures |
| Customer profiling | Business positioning and branding |
| Unique selling propositions | Risk Reduction |
| Advertising and marketing | eCommerce solutions for businesses |
| Optimizing an existing web presence with SEO | Maximizing core competencies |
| Outsourcing systems and projects | Structuring and planning for expansion |
| Increasing your number of customers or clients | Increasing your average transaction Value |
| Increasing your frequency of Purchase | Surveys |
| General Marketing Information | Advertising |
| Direct Mail | Referral Systems |
| Acquiring Customers at Break-even / Back-end Profits | Risk Reversals |
| Host-beneficiary Relationships | Ways to Increase Retention Rate |
| Steps to Increasing Inquiry-to-sale Rate | Direct Mail |
| Telemarketing | Special Events and Information Rights |
| Qualified Lists | Unique Selling Proposition |
| Increasing Perceived Value through Better Customer Education | Using Public Relations |
| Turning prospects Into Sales | Ways to Increase Your Customers Retention Rate |
| Ways to Increase your Inquire-to-Sale Conversion Rate | Revenue/Marketing Building Block Model |
| Increasing Average Transaction Value | Use of up-sell and Cross-sell |
| Use of Point-of-sale Promotions | Package complimentary Products together |
| Increase your price and margins | Change the profile of products/services |
| Offer larger units of purchase | Increasing Your Frequency of Purchase |
| Back-end product/service systems | Maintaining Strong, Positive Relationships |
| Endorse other People's Products/Services to your list | Use Price Inducements |
| Optimization of Elements | Business Philosophy |
| Leveraging | Becoming an Innovator |
| Applying the optimization strategy to persuading your customers | Identify and Work with your current and past Customer Lists |
| Follow up by telephone | Bump and Up-sell |
| Sell, then Sell Again | Use your Competitor's Resources and Profits |
| Offer Extended Guarantees and Incentives | Lock in Sales in Advance |
| License Your Successful Concepts | Reposition Yourself as an Expert in Your Industry |
| Decreasing your Overhead | Write only Direct-Response Ads and Sales Letters |
| Recognize and Identify your Hidden Assets | Optimizing your strategy |
| Analyze your Optimum Strategy | Testing, Measuring, and Evaluation |