May 12, 2010
by Bill Cherry
Saving money with your graphic design:
1.Bleeds- ink that prints and runs off the edge. Using bleeds will often require the printer to use a large sheet of paper to print on thus increasing the cost.
2. Designing difficult designs to print-large solids. Graphic designers sometimes design features into a brochure that are difficult for the printer to print. An example is designing a large soloid color of ink on the brochure. When you have a brochure with the entire back page one solid color you can get lines across the page, or heaver ink coverage in some areas making the solid ink look uneven. You must have a very good pressman and the right kind of press to get a good even solid color. It’s harder than it looks. There are other design elements that are equally diffricult to print.
Saving by picking the right quantity to print:
1. Printing more lowers the price of printing.We all have heard or experienced the fact that when you print something like brochures, post cards, calendars, and other print job, the larger the quantity printed, the less the per brochure cost is. For example, printing 1,000 brochures have a cost of ten cents per brochure. If you print 5,000 brochures, the per brochure will be five cents each.When the printer says you can get a price break at a certain quantity, usually higher price, don’t do it. The per unit cost is lower with the higher quanty, but your total out of pocket cost is much greater. Don’t buy 5,000 if you only need 2,000.
2. Overs and Unders. It is a general practice in the printing industry that when a customer orders a certain quanty of printing, the printer can deliver up to 10% more of that quantity orders, or up to !0% quantity less than the amount ordered. If there are more brochures printed than 10% overs, the printer will try to sell you those also. Unless you need them, don’t buy them. Tell the printer you want them free. The printer will just throw them away so why not give them to you?
The secret about saving with the right paper:
1. What color is white? Ninty eight percent of all printing is on white paper. The kind of paper you print your brochure on can cost you more than necessary. White printing papers come in different qualities, number one paper is better but costs more than a number two paper, which is better than a number three paper. You save money when you use number three papers. For the general printing you do, you won’t be able to tell the difference between a brochure printed on a number one paper vs. a number paper.
2. Paper comes in different weights. Seventy pound, 80 pound, 100 pound etc. Picking the right weight of paper will also save you hundreds of dollars. Almost all brochures are printed on a 70 pound gloss text. Use this weight of paper and you will save money.
3. Paper comes in different colors and finish. White priunting paper comes in a range of white colors, from a warm yellowish white to a cool bluish white. Papers also come in various brightnesses. For your printing needs, just pick a number three paper for your brochure and you’ll be OK.
The number of ink colors used can affect the prices:
1. More ink more expense.
2. Four color is more expensive
3. Save money with two colors-magic
Which printer will save you money?
1. Get three bids
2. Printing is a commodity-price is king
3. Prices are nagotiable
The magic of printing two or four at a time:
1. Use two colors to appear as four colors
Giving the printer extra time to prinbt saves money:
1. Printer’s always in a time crunch.
2. Every customer wants their printing yesterday
3. You can have two printer gets one- fast, quality, cfheap
Order on the internet
1. There is always a cheaper printer but be careful
2. Internet printing is incredibility cheap
Check your proofs-check your proofs-check your proofs
1. customer is responsible for correctness.