A recent book that I was introduced to, and readily would recommend to any person, but especially business owners is Raving Fans: a Revolutionary Approach to Customer Service.Â This book written by Ken Blanchard and Sheldon Bowles is a fantastic read for anyone looking to truly transform their business into a customer-oriented enterprise.
I don’t want to give too much away, but theÂ basic premise of the book talks about deciding what it is you want, discovering what the customers want, and finally delivering results plus 1 (or overdelivering).Â What I love best about the book is that it is an easy read and doesn’t really go into the nitty gritty, but explains things enough to where you feel like you can go out and create your own action plan.Â
As business owners, sometimes we forget that we need to focus on the customer. Jay Abraham used to advocate not falling in love with a product or service, but falling in love with the customer (metaphorically speaking).Â This would allow you to remember that it is not about YOU, it is all about them (the customers).Â And once you remember THAT, you will be able to focus on the true meaningful things in business. If you are interested in a fabulous book – check out Raving Fans by Ken Blanchard.