Archive | March, 2011

Finding Hidden Assets in Your Business

6/11/08 Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that I sold […]

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3.2.2011 Raise Money with your Business Plan

3.2.2011 Raise Money with your Business Plan

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2.26.2011 The Seven Steps to Start a Business

2.26.2011 The Seven Steps to Start a Business

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How to Make a Winning Commercial

March 9, 2011 TV is the most powerful medium available, with sight, sound, special effects, music, talent, cameras, light and more. When you add to that good TV production of spots, you have a winning combination. First you must define your target customer, age, sex, white collar, blue collar, green collar. What are their media habits; what TV shows they watch, what radio stations they listen to, and what publications they read. This tells us which media on which to advertise. TV can target specific demographic groups like baby boomers. […]

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