May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to [...]
Archive | May, 2010
How to Save Thousands of Dollars on Printing
May 12, 2010 by Bill Cherry Saving money with your graphic design: 1.Bleeds- ink that prints and runs off the edge. Using bleeds will often require the printer to use a large sheet of paper to print on thus increasing the cost. 2. Designing difficult designs to print-large solids. Graphic designers sometimes design features into a brochure that are difficult for the printer to print. An example is designing a large soloid color of ink on the brochure. When you have a brochure with the entire back page one solid [...]
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