by Bill Cherry Today in the midst of a national recession there are more opportunities to make money than ever before. In the past recessions more businesses were started than any other time in the recent past. The question is where are those opportunities and where are the money making products? There are many ways to make money with a privately owned business. There are three basic areas of doing business; selling products, selling information, and selling services. There are opportunities in each of those categories. Let’s start with where [...]

by Bill Cherry Class Objectives 1. Learn the importance of a good business plan 2. How to make your business plan sell an investor 3. Learn the different parts of a business plan 4. Learn why the executive summary is the most important section 5. Learn how to wow the potential investors 6. What a S.W.O.T. analysis is 1. What a business plan is: A business plan is a report that tells the reader what your business is about. It includes several different sections like the executive summary, operating statement, [...]

by Bill Cherry Learning Objectives: 1. Joint ventures and dead lists 2. Trade for advertising 3. Increase sales skills 4. Unique Selling Position 5. Simple website & free programs 6. Testimonials, Referrals 7. Other sellers to your target customer Introduction. When you hear the word marketing many people think about advertising and radio, TV, or newspapers. Those and other advertising mediums are only part of marketing. Most companies spend 95% of their marketing resources trying to get new customers through the door or to their website. We forget about the [...]

Bill Cherry Learning Objectives: 1. Develop a good new idea 2. Research a good product idea 3. Create a prototype of the product concept 4. Find a manufacturer for the product 1. What is a good idea? All of us have at one time or another had a great idea pop into our head. We think, “Man I should patent that idea.” Then we decided that someone probably already thought of it and has done it. Many of those ideas we get are good ideas and others are not. How [...]