Archive | July, 2009

Protected: Entrepreneurship Graduate Call 7-29-09

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Five Secrets of Successful marketing

Learning Objectives: 1. Joint ventures, dead lists 2. Trade for advertising 3. Unique Selling Proposition (USP) 4. Other sellers to find your target customer 5. Find Problems in the Industry Using other businesses to increase sales: 1. Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. […]

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Protected: Entrepreneurship Graduate Call 7-22-09

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The Best Advertising Media for Small Business

1. What we will learn: 1.    What is newspaper advertising and when to use it? 2.    What is TV advertising and when to use it. 3.    What is radio advertising and when to use it? 4.    Yellow page advertising and when to use it. 5.    Direct Mail/ Direct Marketing 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographic: describes what people think, believe, opinions, morals, attitudes.  Physiographic can be used to create […]

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