Archive | June, 2009

Protected: Ent. Graduate Call 6-24-09

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Develop a Business Network

Objectives: Reason businesses fail Starting while not knowing other skills Board of directors People you know Friends and family Vendor’s suppliers 1. Why most new businesses fail? a. start a business knowing a skill but not other areas of business. b. when you open a business you also need to know about marketing, sales, taxes,     book keeping, employee and quarterly taxes, sales tax, human resource issues to     prevent being sued by disgruntled employees, operations, customer service,     shipping and more. 2. How do you prevent or deal with […]

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Protected: Ent. Graduate Call 6-17-09

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What is a USP?

A USP is what makes you, your business, or your products different and unique from the competition. Why is it important? All businesses in any categories do basically the same things. Ex. dentists, insurance etc. A few do one or two things the others do, but generally the same. Ex. Dentists: 24 hour emergency service, cosmetic, teeth whitening, crowns, etc. Examples of USPs 1.    Tuff Shed 2.    three Day Kitchen and Bath 3.    Dominos Pizza Five steps to create a USP 1.    Analyze the competition to see if they have […]

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