Now that everyone’s attention has shifted from the Beijing Olympics to politics, we have a chance to gain yet more insight into the crazy world of marketing. Make no mistake the Olympics was, is, and will continue to be a fantastic platform for marketing and branding, but for many people “Politics” is a more tactical view of positioning oneself. Isn’t that what campaigning is all about? You try to establish a “platform”, or Unique Selling Proposition (USP). What makes you different, better, and special? And at the same time, how [...]