3. The executive summary is the most important part of the business plan: Because the purpose of the business plan is to sell your business idea to the reader, you have to grab their attention right away. Just like when you write a newspaper story, after the headline the first paragraph will contain the “who, what, when, where, and how much.” Then the details are filled in as the story progresses. Like a newspaper story, the executive summary should grab the reader’s attention and make them want to read more. [...]
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Posting Objectives 1. Learn the importance of a good business plan 2. How to make your business plan sell an investor 3. Learn the different parts of a business plan 4. Learn why the executive summary is the most important section 5. Learn how to wow the potential investors 6. What a S.W.O.T. analysis is 1. What a business plan is: A business plan is a report that tells the reader what your business is about. It includes several different sections like the executive summary, operating statement, mission statement, important [...]