Archive | June, 2008

What You Need to Know About Advertising Using TV

All about advertising media: Topics covered: • It all starts with ‘Who Your Customer is.â€? • TV: The most powerful media, advantages and disadvantages and how to use it • Radio: The affordable media, advantages and disadvantages • Newspaper: The grand-daddy of media, how to and not to use it • Yellow pages: Small business’ best advertising • Direct Mail: The best media to target customers • Magazines: The image builder Introduction: Who are your customers? In my 25 years of working in the advertising and marketing business, I have […]

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Protected: Ent. Graduate Call 6-25-08

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Create A Unique Selling Proposition – The Most Powerful Marketing Tactic

-What is a Unique Selling Position? -The Over communicated society -We filter out the messages -Every business category does pretty much the same things -How to make the same businesses different The obvious USPs. What are the difference between you and competition? Express your message in different ways What a Unique Selling Position is: A USP is a way to make a product or a business different from their competition. It will make the public remember you, allow you to dominate market share, and give consumers a clear choice between […]

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Hidden Assets

Points: 1. Excess inventory 2. Customer list 3. Dead list 4. Excess time Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business […]

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