Archive | April, 2008

All About Patents, Trademarks, and Copyrights 102

There are three types of patents: 1) Utility patents may be granted to anyone who invents or discovers any new and useful process, machine, article of manufacture, or composition of matter, or any new and useful improvement thereof   Provisional Patent: A provisional provides simplified filing with a lower initial cost with one full year to assess the invention’s commercial potential before committing to the higher cost of filing and prosecuting a non-provisional application for patent It establishes an official United States patent application filing date for the invention. A […]

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All About Patents, Trademarks, and Copyrights 101

Learning Objectives: 1. What is a patent? 2. What is a trademark? 3. What is a copyright? 4. Three types of patents 5. About patent attorneys 6. What resources are available for inventors? What is a Patent? A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem.  In order to be patentable, the invention must fulfill certain conditions. What does a Patent do? A patent provides protection for the invention […]

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Direct Mail for Small Business 102

4. The problem of newspaper advertising: Very expensive: a full page ad in a major metropolitan newspaper can cost $30,000. The expense doesn’t allow small businesses to run ads more than one or two times a week. Only reaches 50% of a market: Example: Print run could be 100,000 Circulation could be 90,000 …Paid and free circulation Readership 60,000 and special sections such as sports could be12,000. You pay for the entire 90,000 circulation when you only want to reach your customers perhaps 10,000 in a five mile radius of your […]

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Direct Mail for Small Business 101

Learning Objectives Why direct mail is best for small businesses How to identify your target customer What are demographics? What are psychographics? How different media relates to target customers The problem with newspaper advertising The problem with TV advertising The problem with radio advertising Why the solution is direct mail 1. Why direct mail is best for small businesses Direct mail can be effective and inexpensive for small businesses. Compared to radio, TV, and newspapers, direct mail is affordable. It also can target specific customers. Can target specific customers like men […]

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