Archive | February, 2007

Multi-tasking Media Users

By Bill Cherry What will Internet and television viewing habits be like in the future? According to Nielson Media Research there are 111,400,000 TV households in the United States. By the year 2050 TV households will grow to over 163,700,000. Not only will the number of TV households increase, but the viewing habits will also evolve into new models. Currently, there are approximately 146 million internet users in the United States. Of those 146 million users, over 70% of Internet users watch TV while online. According to Bigresearch July 2006, […]

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The Future is Going Mobile

By Bill Cherry The article says that m-commerce is now in a place just like the Internet was back in the late 90’s. Marketers trying to find ways to create commerce, developing new strategies, and tactics. Mobile communications is definitely here to stay and will be huge even though standards are in flux. Now 85% of mobile initiatives don’t work. Even now marketers are trying to learn how to use the medium, what audience, demographics, etc. The examples of the Nike and Volvo campaigns show good possibilies of how this […]

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Traditional Marketing Now Includes Blogging

In today’s society the internet is huge part of everyone’s lives. People do everything on the internet from looking up fun facts to buying presents and paying bills. Creators of e-commerce websites are continually looking for ways to make their websites more user-friendly and easier to navigate. They want consumers and business afflitiates to be able to quickly locate the information or products that they are looking for. This section of the report will focus on the future trends in e-commerce services that will help to improve web surfing for […]

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Website Fundamentals

Homepage; all websites should have a solid homepage describing what the purpose of the website is (this can be done visually) and directing your visitor to the next page(s) you want them to visit. About Us page; this is an important page to build the perceived value of what you and your business offer.  Fraud is a significant concern for online shoppers and a well-built about us page can overcome this concern. Contact Us page; include, at a minimum, two forms of contact info so your visitors have multiple ways […]

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