Consumers’ interest in looking and feeling good is fueling healthy online product sales. “It’s not just about prescriptions and over-the-counter drugs,� says Jonathan Tinter, chief marketing officer at Drugstore.com Inc., No. 32 in the Internet Retailer Top 500 Guide. “Natural products, both in terms of homeopathic medicines and natural cleaning, hair, and makeup products; vitamins and supplements; and beauty have been huge growth areas for us.� Industry analysts predict that will be the case for online health care retailers overall. For example, consumers spent $1.3 billion online for over-the-counter and [...]
Archive | January, 2007
Steps to Improving Traffic
Driving traffic to your website involves a variety of different techniques. Below are eleven steps you should implement to see how your website can be improved. Research and analyze your website keywords and phrases at www.digitalpoint.com. How many of your keywords are on the wordtracker list? Another valuable website to go to is www.se-tools.com. Analyze your website for popularity, keyword density, Meta keywords and Meta descriptions. This website will give you specific instructions to improve your website. You should also go to www.webposition.com. Use their free trial to see how [...]
SEO Constantly Changing
by Bill Cherry One of the on going changes in SEO is personalization. Recently Google implemented a wide spread integration of personalization in its search engine results. In the past, Google provided two search engine personalization techniques; customization of the individual’s Google home page for quick and easy access to the user’s customized information, and automatic personalization from an individual’s search history. Today there are new personalization features being used by Google. Just recently Google has combined both options for a user’s home page. Users who sign up for any [...]
Move Over Baby Boomers
Gen X and Gen Y consumers are changing e-marketing. I have noticed the changing requirements of customers wanting transparency, control, and more ways to give feedback. I was surprised to learn that there were many more Gen X and Gen Y’s than baby boomers. Several articles I have read in Internet Marketing publications talk about similar trends. Recent research shows that Internet consumers are now placing more emphasis on online postings, articles, and reviews in order to make their buying decisions. Of course that means e-marketers had better add interactive [...]
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