By: Bill Cherry Business analysts report that poor management is the main reason for business failure. Poor cash management is probably the most frequent stumbling block for entrepreneurs. Understanding the basic concepts of cash flow will help you plan for the unforeseen eventualities that nearly every business faces.  Many business people don’t realize there is a difference between cash and cash flow. Cash is ready money in the bank or in the business. It is not inventory, it is not accounts receivable (what you are owed), and it is [...]
Archive | November, 2006
Separate You’re Business from the Competition by Branding and Positioning
November 10, 2006 in e-Marketing, Market Research, Offline Marketing
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets. Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others. Corporate giants long ago figured that the first and most important step in accomplishing this goal is maintaining a continuity [...]

