Newspapers have been around since before radio, before TV, before direct mail and all the rest. For over one hundred years newspapers were the only media available for advertising. It was the only source of news and information people had available. As radio came along it took a small part on the newspaper’s advertising dollars, and when television came along it changed the whole advertising game. Today with the development of many competing media, the number of people who get their news, information, and entertainment from newspapers has fallen dramatically. [...]

Yellow Page Advertising, the King of Print Ads       The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population.  Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help [...]

  Radio advertising, like magazine advertising focuses on narrow segments of the listening audience. If you want to reach young white teens, there is a radio station that attracts that demographic group. Do you want to advertise to young males age 25-34, there is a radio station format for that group. Radio stations can deliver every specific demographic target a business could want.  Radio also targets life style traits of listeners such as country or rap listeners. Advantages of Radio Advertising The biggest advantage of advertising on the radio is [...]