Introduction to Television Advertising Of all of the major advertising media available to small businesses, television is the most powerful. This section is to give you a general overview of television advertising that will help you understand how it all works.Television is often thought of as the giant of all advertising media. People spend more time with TV per day (4 hours per day) than they spend with any other media. (Television Advertising Bureau) Television is powerful and has become the major medium to shape public perceptions, attitudes, and buying [...]
Â In todayâ€™s business environment of rapid change,Â the typical product must be improved, reinvented or replaced every 18 months. Todayâ€™s hot seller will be tomorrowâ€™s obsolete has-beens.Â Â Over 20,000 new food products are introduced into the U.S. market every year. Less than five percent of them become successful and even less become super products. Over seven million patents were granted last year.
Â Â Just as the baby boomers lead the way creating the economic wealth on the 60â€™s 70â€™s and 80â€™s, they are now on the verge of leading the next big financial wave as entrepreneurs.The baby-boom generation has had a profound impact on the U.S. economy since the arrival of the first postwar babies in 1946.
Â Who are your customers? In my 25 years of working in the advertising and marketing business, I have seen many different businesses use every kind of advertising medium including Television, Radio, Newspaper, Magazine, Direct Mail, Outdoor, Specialty, Internet, and more.â€œAdvertising Doesnâ€™t Workâ€? As I have talked with various business owners, I heard them say, â€œRadio advertising doesnâ€™t work. I tried it.â€? Others would say, â€œRadio advertising is the best medium Iâ€™ve ever used.â€? Still other business owners would say, â€œI tried direct mail once and it was a waste [...]