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Direct mail: Best way to target specific customers. Must know your customers. Advantages are target specific customer groups, target geographical areas, target business categories, and personal residential. Post cards are very inexpensive to print and to mail. You can create very large post cards to get more attention. Be sure to get the requirements from the Post Office Mailing department on where the address and other information goes. Mailers using letters and envelops can be very effective, especially if hand addressed. They are much more expensive. Magazine Advantages: -Best for [...]
Objectives: 1.Â Reasons to buy 2.Â Handling objections 3.Â The sales story 4.Â Lead with questions 5.Â If you are afraid to sell 6.Â Relationships are key 7.Â The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesnâ€™t know if you or your product will work fine, itâ€™s a hassle. Create [...]