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Introduction What is direct mail and how is it used? Of all of the major types of advertising that businesses use, direct mail can be the most effective. The goal of direct mail advertising is to get the recipient to read it and act. Junk mail “I tried direct mail advertising once and it didn’t work.” I have heard those words hundreds of times from owners and managers of businesses. The fact is, all major advertising works when used correctly and at the right time. Direct mail is often referred [...]
There are many different kinds of marketing materials businesses use and most of them are ineffective. Most business managers and owners have not been trained in marketing let a lone marketing materials so they need some help. Following are some of the basic marketing materials every business should have. The most basic materials for marketing are the simple business card, #10 envelop, and letterhead. In this age of email and electronic communication, one of my students ask, “What is letterhead?” It was a reminder of how wide the gape is [...]
6/11/08 Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business there was a carpet/furniture store that I sold [...]