EBay Conference Call Class – More advanced EBay and EBay Stores

Setting up an eBay Store

Setting up a eBay store is one of the best things you can do if you plan on using eBay as a full time business. The eBay store is relatively easy to set up and has some great features to help you take you eBay business to the next level.  The first thing you will need to do is go to www.ebay.com and click on the “stores” link in the upper left hand corner. Once you have clicked on that link you can then click on the link on the right that says, “Open a store”.  Once you have selected on that it will give you some info on what options they have.

EBay has 3 types of stores you can choose from. For most of you, you will want to select on the “basic” store.  It is $15.95 per month.  The others are more advance and therefore more expensive, so most of you will start with the basic store. It will allow you to list several items in a centralized location on eBay. You listing fees are substantial smaller using a store.  Also when you have an eBay store it allows you to create an “about me” page. The about me page gives you several additional options from a marketing standpoint.  

Store Referral Credit

EBay’s store referral credit program is a new program eBay has put in place.  The program basically will allow people to receive eBay store credit to there account every time a sell is made on his or her eBay store from a location outside of eBay. EBay will give you a 75% credit on your final Value Fees when your marketing efforts generate sales of your Stores Inventory format listings.  This is a GREAT program you can take advantage of when you have an eBay store, especially for those of you that have a separate website. EBay does however have some requirements that have to be met.

• One of the requirements is the buyer must go to your store because of your promotion outside of eBay.
• Purchaser must buy off of the link to the promotion.  Meaning, if someone clicks on your link and goes to your eBay store, but then closes the window, if they come back to buy something it bust be again off the link or eBay will not recognize that is came from a site out side of eBay.
• Item also must be sold in the Store inventory format.  Sales of auction-style and regular Fixed Price format items will not earn Store Referral Credits, even though these items appear in your Store.

This can be a great program to further your online business using eBay’s promotion to eliminate some of the listing fee’s especially for those who have a separate website.

by Ryan Morehouse