11.6.2013 Ecommerce 104 eBay Stores

Today I want to point out some very important facts about eBay stores. Most people think that is it a must to start a store as soon as they start selling things on eBay, this is really far from the truth. You should really ask yourself some questions before choosing to pay $15.00 extra each month. Do you have a feedback of at least 15? Do you have any items that you are selling repeatedly and can have a constant inventory? Do you have 10 to 15 items that sell on a regular basis? If you can answer yes to these three questions it may be a very good time to start opening an eBay store.

eBay stores can really help you with saving money on fees. The biggest fee that you will see change is your listing fee. Each item is 0.02 plus gallery picture 0.01 = 0.03 cents 10 items with gallery pictures = 30 cents 100 items with gallery pictures = $3.00 1000 items with gallery pictures = $ 30.00.

One of the biggest reasons that people often times like to create an eBay store is because of the fact that it will start to rank on Google. eBay stores are the only type of listing this is ranked on eBay. Your eBay store will become it’s own website with a sub domain name of stores.ebay.com/yourstore.

There are 4 major ways I suggest marketing your eBay store.
1) Store description, you wan the store description to be around 25 words long, written in a sentence format and contain around 3 major keyword phrases.
2) Category names, you want make sure you are putting in major keyword phrases for the name and example is if you are selling camping supplies rather then saying “tents” as a category a better keyword phrase would be to say “Colman Camping Tents”
3) Custom Pages, you can create custom pages such as an about us page, contact us page, policy page in which you can add keyword phrases to.
4) SEO Keyword, you have an area in which you can add up to 7 keyword phrases for each of your pages. The storefront page is your home page and the keyword phrases relate to the overall store. Whereas the category pages you want the keyword phrases to relate to the specific category. You will want to have around 5% saturation of your keywords on the site.

Make sure to use buyer incentives to get people come back to your store on a regular basis.

Use Auction as a way to market the eBay store.

eBay guides is a great way to market to people outside of eBay. With eBay guides you are writing articles on eBay. These articles are consider dynamic (changing) content to Google and Google likes dynamic content meaning it is a very quick way to show up on the first page of Google.

eBay About me page is the only page in eBay in which you can create links outside of eBay. So if you want to market your site outside of eBay this is were you can do it.

eBay My World Page is like creating the profile of your pages.

These are all great reasons that you should open an eBay store but I would always suggest talking with your coach to make sure that you are ready.

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