Ecommerce 103 eBay Creating a Great Listing 07.25.2012

Today on out eBay class we talked about how to create a good listing. This is more so a process of steps then anything but very very important that you do all of the steps and do them correctly. By not following the steps in the process you can set yourself up for a negative feedback from a buyer or for your item to not sell at all.

1. Put in a good title – Your title can be 80 characters long, this was recently raise from 58 characters use all of them. This title does not need to be a sentence and I would suggest not putting in punctuation Ex ( *** !!!!! $$$ & <<<>>>) These are not characters that a person on eBay searches with so don’t wast a place for a good keyword.

2. Take good photos – Your image of your product is most likely the thing that will sell your item to the consumer. DO NOT crop anything of your item out of the picture. You are only causing doubt in the mind of your buyer. Questions will come up like Ex ( Is the item scratched there? or Is the items damaged?) Don’t give your shopper any reason to think something is wrong with your item. Make sure your picture is clear and not blurry. Lastly if you are taking a picture from around the house please make sure you are not taking a photo of a messy house. You always want to look professional.

3. Write a detailed description – You need to tell the buyer everything about your product. Explain your photos and reassure them that there are no scratches or bumps. If the item does have some issues let the buyer know so they are not surprised when they get the item. By leaving important information you can set yourself up for a negative feedback real quick.

Follow these three steps and you will put yourself in a good position for your item to sell but also in a position to receive good feedback.

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