Effective business pages on sites such as Facebook, Twitter, YouTube and more not only add credibility to you and your business, but is an effective way to market yourself to a mass audience without spending any money for advertising. There are many different social media platforms to use, and each have their advantages. Using these three very effective and highly popular social media sites correctly can create a huge influx of new traffic, and lots of methods of marketing.
Each account requires a sign up. If you have a facebook account you can go to the bottom of your account and click “Create a Page”. Even if you don’t have a personal account, and you don’t want one, you can still create only a business page by going to the Facebook’s home page and below the sign up, look for the “Create a Page”. You will be asked to choose what type of account, so follow through to registration.
Once you have the account created, profile updated its time to use the free advertising effectively. You do want to make sure and post pretty regularly, but also avoid too much self promotion. Mix things up to sharing information on relevant topics you find on blogs, videos etc. Be engaging, be fun, and know your audience.
Twitter and Facebook can be linked up together so when you post something to twitter you will be able to have that also update your Facebook fan page status. And vice versa, so be careful to share the same things, or the exact same info on both accounts. Twitter like Facebook, gives you an opportunity to engage with your followers/ future buyers. So treat Twitter like a 2 way conversation, be willing to ask for opinions and feedback. Also give your own opinions on the things you are engaged in in relation to what your offering. Be sure to work on keeping your audiences attention.
YouTube is another effective medium. You can create a business identity here as well through creating a “channel”. This is basically just an account but you can name it your business, you can add and change templates and content. Be sure you name your videos using keyword phrases you are trying to be found for, as well as make sure you have a link to your website if you have one in the description of the video, it creates a link that is extremely important for SEO.