E-commerce “Making your auctions stand out” 3-23-2011

Professional looking pictures: Now that you have some experience listing items for sell on eBay. Let’s talk about ways you can improve those auction so they can stand out in the crowd. There are several things that you can do to help this and one of those is taking professional looking pictures. Spend some time taking a picture especially for a higher priced item. Remember when you buy online you are basically buying the picture and description of the item. So if you have to take 3 or 4 pictures to get a good, then go ahead and do that. Also when you sell and item that is slightly used or new you may try to find a manufactures picture to use instead of your own. You can also use programs such as www.photobucket.com to help you post pictures and make sure they look good. Also for more helpful tips use the community board on eBay. Go to www.ebay.com and click on community in the upper left hand corner. Then click on workshops/discussion forums There is always updated tutorial on different things you can do to help you auctions.

Using HTML to help your page stand out: For those of you that have HTML experience, this can really help you. There are many different things you can do to a page if you are familiar with HTML. If you aren’t familiar with HTML, there are several sites out there that have HTML cheat sheets that will help you get some of the basics down. One particular site you can use is http://www.webmonkey.com/reference/HTML_Cheatsheet this is a great resource to use to start learning some basic HTML. Also you can use the book titled HTML for dummies that is a great book that will help you start learning HTML. Another one you can use is www.htmlprimer.com this site is full of tutorials on how to use and implement HTML. You can also use predesigned templates to help your site as well. A good resource to find templates is www.desacs.com some templates are free and some have a small fee but you can use those for templates if you are interested in that. Templates still give you some customization to your eBay auction and store, without you having to know HTML.

Setting up your About Me page: Setting up an about me page on eBay can be very beneficial for you. The about me page on eBay gives you the seller an opportunity to introduce yourself to potential customers. It also gives you some other marketing opportunities. The about me page on eBay is the only place eBay will allow you to have a direct link to another website. So for those of you that have another website, outside of eBay, this gives you an opportunity to link to that site, without eBay stopping it. EBay gets a ton of traffic on a daily basis and this is one way you can use that eBay traffic to help promote your website. For those that have a website when you design your eBay stores try to use similar colors and layouts that coordinate with your website.

Ebay Services and Auction management programs: EBay has a great tool you can use that is called EBay’s Turbo Lister. You can download it at http://pages.ebay.com/TURBO_LISTER/ there are several advantages to using the turbo Lister but one of the major ones is the fact that you can list and item while you are offline. You can go to that link for a complete list of features.

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