An EyeTracking Study conducted by a company called Eyetools verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through rates. The joint study was conducted by Eyetools in conjunction with search marketing firms Enquiro and Did-it. Their findings show that most of eye tracking activity during a search happens in a triangle at the top left corner of the search results page indicating that the areas of maximum interest create a so called “golden triangle.” The tracking not only shows [...]
Archive | April, 2008
Graduate Coaching Session – April 21, 2008
Below are the notes from the Graduate Coaching Session held April 21, 2008 by Michael Stone: -Over the weekend, one of Prosper’s Coaches was a victim of identity theft. He is a computer expert, and if it can happen to him, it can happen to anyone. Computer Security As an ecommerce business owner, you may be held liable if your customers’ information is stolen. As such, you need to improve your computer security over what a personal computer use might have. Please take the following steps. Passwords Make sure that [...]
Graduate Coaching Session – April 12, 2008
Below are the notes from the Graduate Coaching Session held April 12, 2008 by Michael Stone: “Amazon� Tax “With the passage of the hotly debated state budget last night, New York legislators approved a bill that will require many online retailers to begin collecting sales taxes on purchases shipped to the state, even if they have no operations or employees working there.� http://www.internetnews.com/ec-news/article.php/3740056/ Amazon+Tax+Lands+in+New+York.htm
Terapeak Free eBay Product Research Tool
This article will explain the basics of how to use the Terapeak free eBay product research tool. It will also give readers a comparison between the Terapeak tool and the the full version. Do you find it difficult to know exactly what to sell on eBay? Or know whether or not it will be competitive in that online market? Terapeak is a tool that you can use to do your basic research for buying and selling on eBay. To use the tool simply go to www.terapeak.com and click on “Free [...]
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