I’ve been following Google and Wikipedia closely. I’m constantly impressed with the various ways they have permeated from the internet into mainstream culture. I expect that they would be known to people who use the internet. However, both are growing at an incredible rate not just online, but on television, news, and in popular culture generally. Wikipedia, the free online encyclopedia, is rather geeky. Anyone can contribute and edit an entry about just about any subject. However, Wikipedia became a major news portal during the Virginia Tech tragedy. CNN quoted [...]
Archive | April, 2007
Quick Thinking Saves you Thousands!
A good friend of mine shared a story with me today while eating lunch at a Sushi bar. I found this story extremely interesting because his quick thinking saved him merchant fees on the sale of his most recent online venture. Here is how the story goes. This friend, we’ll call him Mike, he established a website a little over three years ago. He had an idea that he thought would fly well and it did. He was able to build the site, find product suppliers, and finally put it [...]
Drafting Your Online Presence
Recently, a friend asked me what it takes to build and market a website. The challenge with this is that websites are multifaceted; they include a variety of components. The requirements of each website may vary greatly according to the intended use. For example, an artist may only need a simple website containing a few pages detailing the style he or she uses and featuring samples of their work. On the other hand, a hair stylist may need a complex website involving product sales, appointment scheduling, multimedia hair dressing guides, [...]
Google Local
I have been reading a lot lately all about the local marketing and looking at different options out there. I have been really paying attention to and looking at Google. Google has a localized tool found at http://local.google.com. It comes up looking like Google Maps and pretty much is. The greatest thing about this tool is that people can search for a specific type of business by the area code and a specific string of words and it will give you a list of the businesses to the left. It [...]
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