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Graduate Call – Web Usability
Usability is a quality term that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process. Your homepage is its face to the world not only communicating your brand, your message and your products to potential customers. Proper usability allows customers to know who you are and are what they are looking for when they land on your page. Usability is defined by five quality components: Learnability: How easy is it for users to accomplish basic tasks the [...]
AIDA Model of Writing Web Based Content
AIDA is an acronym that stands for Attention – Interest – Desire – Action The acronym tells us succinctly what we have to accomplish in a very short period of time when a visitor comes to our site. The ultimate result is simply to inspire action with your writing. The basic principle behind advertising copy (ad copy) has not change much from the offline to online world and still remains constant because human nature doesn’t change. The first and foremost thing we need to do in the respect of writing [...]
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