An EyeTracking Study conducted by a company called Eyetools verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through rates. The joint study was conducted by Eyetools in conjunction with search marketing firms Enquiro and Did-it. Their findings show that most of eye tracking activity during a search happens in a triangle at the top left corner of the search results page indicating that the areas of maximum interest create a so called “golden triangle.” The tracking not only shows [...]
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Graduate Coaching Session – March 10, 2008
Below are the notes from the Graduate Coaching Session held March 10, 2008 by Michael Stone: Working with International Customers Never accept credit cards. Require a wire transfer, or a money order plus 15 business day waiting period. Plan to get cheated at least once, but consider this a business cost. Google the person’s name and e-mail account to see whether anything comes up. Consumer Conundrum http://www.internetnews.com/ec-news/article.php/3728301/ Americans+eCommerce+Conundrum.htm “Consumers’ security concerns tend to be greater when visiting a smaller, lesser-known retailer than when shopping with a major brand, the study [...]
E-Commerce in First Quarter of 2007 – Still Growing!
Retail sales online continue to grow in 2007. Is anyone surprised? E-commerce and business on the internet really is setting itself up as the wave of the future, and with things still on the rise it’s a great time to get involved.So let’s look at some of the numbers. According to the Census Bureau of the Department of Commerce e-commerce sales for the first quarter of 2007 (January to March) were estimated at $31.5 billion, which is an increase of 3% from fourth quarter of 2006 (October – December). That [...]
ECOMMERCE Industy Update Feb 07
Ecommerce business has come a long way and continues to evolve every second. The Internet is so dynamic and so are the individual driving it. As more and more people are using the Internet and becoming more familiar with how it works, we see more money being spent. Cyber Monday, (the Monday after Thanksgiving), is becoming a bigger and bigger online spending day with sales drastically increasing every year. The Internet is far from a trend or an idea anymore, it is a way of business, life, the present, and [...]
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