When selling on eBay the most common problem that people run into is what someone wants to sell and is f people on eBay want to buy the items that you have. There are two great ways that eBay will help you with this problem and they are both free. I will also tell you the benefits of paying for tools that will help you break down the eBay world for a different way to look at information.

The first eBay tool that you can use is the “Ideas For What To Sell” page. This page is found in the Sellers Information Center. This page will help you break down your home and point out popular things that people sell on eBay everyday. This tool breaks down your home room by room from your bedroom to the garage. This tool will eventually get you back to the eBay completed listings where you can see what the final cost and possibly sales percentage .

The next free tool that you can use the eBay pulse page. You can simple go to Pulse.eBay.com to find this tool. The eBay pulse page tells you what the top ten most searched words for each category on eBay are. I always suggest that students go down more then two levels with this tool before trying to establish what items they want to sell from around the house or from outside suppliers. Again this tool will get you back to those completed listings on eBay so that you can find the important information like sales price and sales percentage.

The two tools that people and myself us to find things to sell on eBay are either Terepeak.com or Hammertap.com. Both of these tools you will have a minimum of 20 dollars per month to subscribe to each. Both are great tools and can really help the research go much faster. They will tell you what the average sales price is and the sales percentage of each item without you having to do any of the work on your own. I always suggest my students look into tools like this if they can afford it because of the time that it will save you in the long run.

These Are Some Major Affiliate Networks

? Affiliate Networks
? CJ.com
– LinkShare.com
– ShareASale.com
– ClickBank.com
– MarketLeverage.com
– AzoogleAds.com
– Affiliate.com

? Visit this link to find the top 50 affiliate networks on the internet:
– Top 50 Affiliate Networks

Finding and Evaluating Offers
? Brainstorming Ideas
Start with ideas you’re interested in.
Make a list of friends and family, then identify several products that they purchase regularly
Look for things you know about or have experience with.
Don’t just go for big payouts in areas that
you know nothing about.

? Evaluating Offers
Relevance – Do you know people who would buy the product?
Payout
Popularity of offer – what about competition?
EPC and other metrics

As you are starting your site on wordpress there are some adding things you should really add to your site. You should be adding plugins that will help with SEO and the tracking of viewers of you site. What I want to talk to you about today is the name of some of these plugins and what they will do for your site.

The first thing that you need to install into your wordpress account is google analytics. This is a plugin that is for the tracking of your customers and readers. This will give you some very very important information as to what pages your views are going to, how long they are staying on your site and the way they navigate your site once they are on it. For example of the most important statistics that you will need to look at is your bounce rate. Your bounce rate is the percentage of people that leave your site with in 15 seconds of the page loading. When you install this plugin to your site you will be able to see if changing the title or image on homepage changes your bounce rate.

You should also install the plugin call sexybookmarks. This plugin is so that you can have your posts and product pages go viral with social media. With this plugin you get to pick the social media icon that will be at the bottom of all of your posts. This is very important because you can get an enormous amounts of links pointing back to your site from people in facebook, twitter, and pinterest.

Lastly you need to install is WordPress SEO by YOAST. This wonderful tool will double check that your META title, META description, META keywords, and H1 tag all have the proper keywords and saturation level. This tool is all about your SEO on your site and needs to be use. These three tools should all be installed on your sites for better use and traffic to your wordpress site.

Class 1 “What is affiliate marketing and why use it? Pro’s/Con’s and myths.”

When you start with affiliate marketing there are several things you need to know and understand. Below is a step by step layout on how the affiliate marketing concept works.

? You sign up for an affiliate program
? The affiliate program provides you with a coded affiliate link
? You embed that link on your website
? A customer visits your site
? Your customer is directed to the site of your affiliate partner
? They make a purchase
? The affiliate partner compensates the affiliate according to the terms of the program

Once you understand the concept, let’s discuss the true benefits of Affiliate marketing.

? Flexibility – make money while you sleep
? Low start-up costs
? No customer service
? No inventory
? Unlimited products and services to promote

There are some things to understand about affiliate marketing, below is one of the biggest myths about marketing. Although it is easier that other things it does require some work and some time.

? Myth
– Running an affiliate business is easy
? Reality
– It’s easier than some things, but it requires
a lot of work and there is a lot to learn

Last thing that we talk about are the different ways you can make money with the affiliate marketing method. There is no right or wrong way to do this, these are just different ways to be profitable.

? The Four Affiliate Marketing Models
– Pay Per Action
– Pay Per Sale
– Pay Per Lead
– Pay Per Click

Today I want to point out some very important facts about eBay stores. Most people think that is it a must to start a store as soon as they start selling things on eBay, this is really far from the truth. You should really ask yourself some questions before choosing to pay $15.00 extra each month.

Do you have a feedback of at least 15?

Do you have any items that you are selling repeatedly and can have a constant inventory?

Do you have 10 to 15 items that sell on a regular basis?

If you can answer yes to these three questions it may be a very good time to start opening an eBay store. eBay stores can really help you with saving money on fees. The biggest fee that you will see change is your listing fee.

Each item is 0.02 plus gallery picture 0.01 = 0.03 cents
10 items with gallery pictures = 30 cents
100 items with gallery pictures = $3.00
1000 items with gallery pictures = $ 30.00

One of the biggest reasons that people often times like to create an eBay store is because of the fact that it will start to rank on google. Your eBay store will become it’s own website with a sub domain name of stores.ebay.com/yourstore. You will have the option of putting keywords through out the page like any other website. You will want to have around 5% saturation of your keywords on the site. You may also see that because you listings can run for 30 days or as eBay words it good till canceled eBay will sometimes run PPC traffic to your adds. eBay can do this because they are the number one customer of google, and because of that their adds are put up at a discounted rate and will even get more exposure. These are all great reasons that you should open an eBay store but I would always suggest talking with your coach to make sure that you are ready.

Once you have completed all the steps involved in setting up an affiliate based website, your final step is to duplicate the process. This is one of the most best parts in using E-commerce to build a business. You may not feel at this point you are ready to build your second site but you will be soon, so plan on it and be thinking about your game plan. Some steps that will help you do this…

• Look for something that goes along well with your first site
• You might even use the same look and feel
• Check to see other affiliates that go along with current niche
• You should already have the hosting for a new site, so all you will need is a domain name
• Design and market site in same fashion as your first site

Remember the McDonalds example we talked about in the class, in order to grow your business and take it to the next level you will want to build as many affiliate sites as you can/want.

Once you have completed all the steps involved in setting up an affiliate based website, your final step is to duplicate the process. This is one of the most best parts in using E-commerce to build a business. You may not feel at this point you are ready to build your second site but you will be soon, so plan on it and be thinking about your game plan. Some steps that will help you do this…

• Look for something that goes along well with your first site
• You might even use the same look and feel
• Check to see other affiliates that go along with current niche
• You should already have the hosting for a new site, so all you will need is a domain name
• Design and market site in same fashion as your first site

Remember the McDonalds example we talked about in the class, in order to grow your business and take it to the next level you will want to build as many affiliate sites as you can/want.

Today on out eBay class we talked about how to create a good listing. This is more so a process of steps then anything but very very important that you do all of the steps and do them correctly. By not following the steps in the process you can set yourself up for a negative feedback from a buyer or for your item to not sell at all.

1. Put in a good title - Your title can be 80 characters long, this was recently raise from 58 characters use all of them. This title does not need to be a sentence and I would suggest not putting in punctuation Ex ( *** !!!!! $$$ & <<<>>>) These are not characters that a person on eBay searches with so don’t wast a place for a good keyword.

2. Take good photos - Your image of your product is most likely the thing that will sell your item to the consumer. DO NOT crop anything of your item out of the picture. You are only causing doubt in the mind of your buyer. Questions will come up like Ex ( Is the item scratched there? or Is the items damaged?) Don’t give your shopper any reason to think something is wrong with your item. Make sure your picture is clear and not blurry. Lastly if you are taking a picture from around the house please make sure you are not taking a photo of a messy house. You always want to look professional.

3. Write a detailed description - You need to tell the buyer everything about your product. Explain your photos and reassure them that there are no scratches or bumps. If the item does have some issues let the buyer know so they are not surprised when they get the item. By leaving important information you can set yourself up for a negative feedback real quick.

Follow these three steps and you will put yourself in a good position for your item to sell but also in a position to receive good feedback.

What is email marketing? Email marketing is the process of promoting a product, service or idea by sending direct emails to a targeted audience.
• Don’t confuse Email Marketing with Spam.
• Email Marketing can be very powerful if done correctly.

What is the difference between email marketing and spam?
• Spam is defined as the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.
• Most big time marketing consider email marketing a big part of there business. They focus on capturing email addresses.

How email marketing can grow your business?
• Establishes a relationship
• Zero to little cost to send email

Capturing Email Addresses
• Creating an irresistible offer
• How to write an irresistible offer
• Adding an opt-in form

Creating an Irresistible offer
• High Value
• Unique
• Free
• Downloadable

What are auto responders?
• Automated email messages that are triggered when a specific action is performed
• Out of office replies
• Free subscriptions

Sending email basics
• Types of email basics ( Aweber, Constant Contact)
• Costs associated with mail programs
• Subscribes and Unsubscribe

Writing your email message
• Helpful information
• Sales material
• Testimonials
• Length of email
• Call to action URL’s

Emails Do’s and Do Not’s
• Do include helpful and informative articles
• Do build a relationship of trust
• Do send emails on a consistent basis
• Do follow all Can-Spam compliance guidelines

• Do not include attachments
• Do not make the email too long
• Do not treat your subscriber like a cash machine

Can-Spam Compliance
• Include a return address
• Include the ability to unsubscribe
• Email “headers” cannot be misleading

Making money from your email list
• The money tree
• Promoting your products
• Affiliate programs
• Get repeat customers
• Joint venture opportunities

Two additional marketing topics that you can pursue are guest posting, and link building.

Link building: The idea with link building is getting as many links as you can out on the World Wide Web pointing back to your site. (See adobe example)
You can start generating links by submitting yourself to directories. The most popular directory is www.dmoz.org. Choose a category then submit. Make sure to use a keyword phrase when asked for the title, as that is what they create the link through.
To find other directories go to www.directoycritic.com and click on the free directory link at the top.

The next is guest posting. This is the idea on creating a free account on blog/sites that already exist and communicate in the online community. Make sure you create a signature that includes your web address as that is how readers will know you own the site.

Be mindful of potential joint venture opportunities that you can find there.