Wilton Entrepreneur Finds Success with Mentoring from Prosper Inc.

Provo, UT, Oct. 31, 2008 — By applying the ecommerce expertise of Shawn Casey and with personal mentoring from Prosper Inc., Ed Winslow of Wilton, Conn., has developed a thriving eCommerce business focused on decorative concrete and coatings.

While that would seem an odd subject on which to base a successful eCommerce business, Winslow has an extensive background in real estate. With that perspective, Winslow aims to give his readers timely information on how to use such products as a way to add value to a property.

"One thing about the internet is that opportunities come through the back door," Winslow said. "I didn't even know what a blog was back in January, but I estimate I'll achieve a high monthly income by February 2009. That will mark 12 months since I started Metrocrete.com. What's really amazing is that I only started asking companies to advertise in June."

Prosper has distilled the insights of Casey's Internet marketing techniques into an action-focused curriculum. Prosper also provides each student with a personal mentor who answers questions, shares real-world experience, and holds the student accountable so that he or she can make progress. Winslow said one of the most valuable lessons he gained from his mentor was a fundamental understanding of keyword phrases and how to work them into a blog post.

"I look for keyword phrases that are not optimized. Many of the blog posts I write are case studies submitted by contractors," Winslow explained. "For www.onedayfloors.com, I work in local SEO strategies. As the company grows and more contractors become certified to use their products I will have unlimited content. I'm now creating a social network for them and will be writing all the company press releases. Other companies are looking at what I'm doing and have expressed interest in my online marketing services. It's like I'm becoming an online marketing company. And to think people roll their eyes when I tell them I have a Website about concrete."

Contact
Jason Russell
Prosper Inc.
(801) 371-0755, x. 3556
Mobile: 372-0560